Kwontified, an ecommerce management and consulting firm that helps brands sell on popular online marketplaces such as Amazon and eBay, approached Headstand for help growing its brand recognition and elevating its expertise to help the growing consultancy reach potential new beauty, fashion and retail brand clients.
Our strategy – rooted in an always-on trend-jacking media approach – quickly positioned co-founder and partner Elaine Kwon as an industry expert and Amazon Fashion alum to whom reporters could turn not only for sector-specific analysis, but also high-level insight on issues affecting the global economy. From holiday shopping predictions and supply chain backups to gender-neutral fashion trends and the risks of over-investing in automated ecommerce technologies, Headstand looked far and wide for opportunities to showcase Elaine’s expertise and Kwontified’s capabilities.
And the hits kept coming: In three months, our team secured a steady stream of top-tier and key trade media coverage, including AdAge, Bloomberg, Bloomberg Radio, Cheddar, CNBC, Forbes, Modern Retail and more. We also solidified Elaine’s expert positioning by securing her participation on a panel, organized by the Economist and The Drum, where she spoke about business strategy amid “the new globalization” alongside several Fortune 500 brands.