Because of SAP’s breadth of technology solutions, our team was tasked with verticalizing the SAP narrative. During the pandemic, supply chains were strained, consumer behaviors shifted, and companies we’re forced to prioritize more flexible IT solutions in support of remote workflows. Our team worked with SAP on a case study approach, leveraging SAP customers to tell their stories of IT modernization.
Verticalizing the SAP narrative allowed us to craft unique stories that positioned SAP customers – and executives – as thought leaders on relevant industry trends and innovative business solutions.
By tying customers to trends and industry news, we were able to create a steady cadence, month over month, of coverage in top vertical outlets such IT (Zdnet, CIO, CIO Dive), HR (HR Executive, HR Dive), Government (GovTech, NextGov, Government Computer News), Retail (Chain Store Age, eCommerce Times, RIS News) and many others.