The sustainability and environmental policy space is fast-moving: with a steady stream of regulatory moments, report releases and real-time expert analyses, organizations in this sector need careful positioning, agility and strategic thinking to demonstrate relevancy and break through the clutter in a high-stakes arena.
Ceres, a leading sustainability advocacy nonprofit organization, approached Headstand for help supporting several of its internal divisions, including its Accelerator for Sustainable Capital Markets, its Government Relations division and its Water team, with media relations and thought leadership tied to various industry and regulatory moments.
Headstand worked closely with Ceres and its partners to develop bespoke mini-campaign strategies that drove results rooted in new research, proprietary resources, expert commentary and actionable advice. We created data-based narratives for topics spanning insurance, climate finance, banking, corporate responsibility, housing, federal procurement and more. We supported raising awareness for SEC climate disclosure rules; positioned global investors and ESG experts as thought leaders in financial, political and business verticals; and developed messaging and brand positioning to make campaigns resonate with policymakers and regulators. Headstand did everything from secure interviews and place bylines to execute paid content programs and develop stakeholder and media webinars, all of which put Ceres’ experts and expertise front and center.
Our approaches resulted in regular coverage across media and verticals, including opportunities with The New York Times, Politico, The Wall Street Journal, The Hill, Fortune, Grist, Reuters, Marketplace, US News, GreenBiz and many other climate and sustainability trade media. Our efforts also resulted in the creation of several new media relationships for Ceres and the strengthening of existing ones, which helped drive a flurry of inbound opportunities and background requests, further establishing Ceres’ status as a trusted expert on the sustainable economy.