Case Studies

Building Corporate Thought-Leadership for a Fintech Pioneer

NerdWallet is a personal finance company that provides consumers with personalized, unbiased and actionable insights to help them make smart money moves. Headstand began working with NerdWallet in 2017 to support the brand’s evolution from a content site into a website and app that provide custom guidance for consumers’ most pressing financial questions.

Since then, our efforts have evolved into a larger corporate and executive visibility program involving narrative development, ongoing media relations, a speaking and awards bureau, as well as robust crisis preparedness.  

The program’s goal is to elevate NerdWallet as a trusted advisor that is redefining how consumers interact with financial institutions. As a result, NerdWallet and its CEO Tim Chen have been featured in dozens of top-tier business and technology media outlets and podcasts, including CNBC, Bloomberg Technology, CBS Moneywatch, Marketplace Radio, The Atlantic, Inc., Entrepreneur, OZY, Forbes, Slate, and Investor’s Business Daily, among many others.