Case Studies

Shaping a New Narrative Around Customer Service

Headstand is working with LivePerson, a leader in conversational commerce, charged with raising awareness around the company’s platform as well as elevating the profile of CEO Rob Locascio as a pioneer of conversational commerce.

By strategically dissecting the many stories we can tell about the company and their role in AI, we have been able to regularly secure top-tier broadcast hits and features with media that includes CNBC’s Mad Money, Reuters, Barron’s, Bloomberg TV, CNN International Quest Means Business, Motley Fool, Cheddar TV, Fast Company, Inc., WWD and ZDNet.

In addition to securing coverage, the team routinely coordinates desk side meetings for executives with reporters from high-profile outlets such as the Wall Street Journal, Wired, Fast Company, New York Times, Business Insider and Bloomberg to cultivate relationships between the brand and these key media targets.

As a result, our scope expanded to support other thought-leadership activities including a pipeline of contributed content opportunities for key executives, speaking and awards opportunities and support of LivePerson's non-profit arm, EqualAI, which is dedicated to addressing issues of bias and inclusivity in AI. Media meetings booked to date include The Wall Street Journal, The New York Times, Fast Company, The Information, Reuters, Axios and more.