Case Studies

Launching Amazon Fire TV Edition to Record Breaking Sales

In May 2017, Headstand worked with Tongfang Global, the manufacturer of Element and Westinghouse televisions, to launch the Amazon Fire TV Edition, the first smart TV with Alexa that seamlessly integrates all of top streaming, live over-the-air broadcasts and subscription content on one interface.

The team secured embargoed pre-briefings in New York and San Francisco with top tech and business media, including Associated Press, Bloomberg, Business Insider, CNET, CNN, Fortune, Engadget, Gizmodo, HD Guru, Mashable, The Verge, USA Today, Ubergizmo, Variety, VentureBeat and Wall Street Journal.

As a result of the top-tier feature coverage the team secured around the TV line’s launch, Element made history on Prime Day: “The all new Element 55-inch 4K Ultra HD smart LED TV – Amazon Fire TV Edition was the best-selling TV deal in Amazon history – selling through record units in less than four hours.”